When times changes, so does branding
By CCTIMES, Published September 10, 2009

The Community College of Allegheny County (CCAC) in Pennsylvania is promoting itself as “The first choice for faster results.”

CCAC worked with a local firm to develop a multi-step campaign to raise awareness about the college. The first phase of the rebranding featured the tagline, “We’re More than You Know.”

“The previous message was important to fill an information gap in the community about who CCAC is and what it does,” said Nancilee Burzachechi, CCAC’s vice president for institutional advancement and external relations.

“Our new tagline takes the next step, connecting people emotionally with the college’s mission and emphasizing both our quality and our ability to help people reach their goals faster and less expensively.”